Alright, summer is officially snack season. Whether you’re heading to the beach, chilling by the pool, or just trying to survive the heat with the AC on full blast, the right snacks can totally set the mood. And let’s be honest — it’s not really summer unless you’ve got something cold and something fun.
Pop-Tarts just understood the assignment.
Kellanova, the company behind all the snack legends like Pop-Tarts, Cheez-It, Pringles, Eggo, and Rice Krispies Treats, has gone all in for summer this year. They’ve dropped a wave of cool new snacks, but one of the most exciting launches? Pop-Tarts Ice Cream Sandwiches. Yes, you read that right. Your childhood favorite just teamed up with ice cream to bring us a summer dessert that’s both nostalgic and delicious.
Pop-Tarts + Ice Cream = Genius
Pop-Tarts are already a fan-favorite — crispy, sweet, and filled with gooey goodness. But imagine sandwiching your favorite ice cream flavor between two Frosted Brown Sugar Cinnamon or Strawberry Pop-Tarts. That’s exactly what’s happening.
These ice cream sandwiches are a total game changer. You get the crunch and frosting of a classic Pop-Tart on the outside, with creamy, cold ice cream in the middle. They’re hitting all the right notes — warm, cool, crispy, creamy, and full of flavor.
There’s even a Frosted S’Mores version. Seriously, it’s like campfire vibes in a freezer-friendly format. You can tell this was made with summer cravings in mind.
Pool Floats to Match the Vibe
Pop-Tarts didn’t stop with the snacks though. They went full summer mode and dropped a giant Pop-Tarts-themed pool float. It looks like a massive Frosted Strawberry Pop-Tart — complete with the icing and sprinkles — and it even has a built-in pillow. So yes, you can literally float around your pool like a giant pastry while enjoying an actual Pop-Tart ice cream sandwich.
It’s 5 1/2 feet long, made of vinyl, and just screams summer fun. You can find it at Walmart, Target, and Amazon, but heads up — it’s only available while supplies last. And with how cool it looks (and how quick people are to snatch up quirky pool gear), it probably won’t be around for long.
It’s a Snack Float Party
If Pop-Tarts aren’t your snack of choice, no worries — Kellanova’s other brands are also joining the float party.
- Cheez-It has a giant cracker float — yes, it’s square, orange, and even has that little hole in the center.
- Eggo came through with a 5-foot waffle float, topped with a syrup-and-butter design. It looks deliciously toasty.
- Rice Krispies Treats went big with a float styled like their classic blue-wrapped treat, perfect for lounging while munching on their new mini treats or ice cream.
Each float is designed to match the snack it celebrates, and honestly, the attention to detail makes them feel like collector’s items for snack lovers.
Summer Just Got Snazzier
Between the Pop-Tarts ice cream sandwiches and the over-the-top pool floats, it’s clear Kellanova wants us to snack harder and relax better this summer. These aren’t just clever brand promotions — they’re actually fun, creative, and totally Instagram-worthy.
So if you’re planning a summer hangout or pool party, these floats and treats are a no-brainer. And if someone in your group has a pool? Even better. Just show up with the floaties and a cooler full of these new snacks and you’re officially the MVP of summer.
Don’t wait too long, though. Like most limited-edition summer drops, once they’re gone… they’re gone. And trust me — nobody wants to be stuck floating around on a boring tube when they could be chilling on a giant Pop-Tart.
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