Big news for Nutella fans across the United States! After more than six decades of sticking to its classic recipe, Nutella is finally launching a brand-new flavor. The famous hazelnut cocoa spread will soon be joined by Nutella Peanut, a tasty mix that combines Nutella’s creamy goodness with the rich, roasted flavor of peanuts. This new twist is set to hit shelves in 2026 and promises to bring something fresh to Nutella lovers everywhere.
What Makes Nutella Peanut So Special?
Ferrero, the company behind Nutella, says this new flavor is all about blending their iconic hazelnut and cocoa spread with the delicious taste of roasted peanuts. According to Michael Lindsey, President and Chief Business Officer of Ferrero North America, this launch is a big moment for the company. He explained in a press release that they are creating products especially for the North American market, which shows just how important this region is for Ferrero.
This new peanut version is designed more for snacking than meals, capturing that perfect afternoon treat vibe. Seth Gonzalez, Nutella’s senior marketing director, shared with the Chicago Tribune that the peanut and cocoa combo has a natural connection and fits well as a tasty, casual snack.
Made in Chicago: More Than Just a New Flavor
What adds to the excitement is that Nutella Peanut will be produced in Chicago. Ferrero is investing $75 million in the Chicago plant, which will create dozens of new jobs in the area. This is not just about expanding their product line but also about growing Ferrero’s presence and impact in the U.S.
More Sweet Treats Coming Soon from Ferrero
Nutella Peanut is just the beginning. Ferrero is launching several new products over the next year. Here are five other exciting treats you can look forward to in 2025 and beyond.
1. Ferrero Rocher Chocolate Squares
Ferrero is reinventing its classic Rocher chocolates in a new square shape. These will be available in five delicious varieties: Milk Hazelnut, Dark Hazelnut, White Hazelnut, Caramel Hazelnut, and an Assorted mix. They will start appearing in stores from September 2025. Each chocolate square promises the same rich shell, creamy filling, and crunchy hazelnut center that Ferrero Rocher fans love.
2. Tic Tac Dr Pepper
If you like mints but want something totally different, Tic Tac’s new Dr Pepper flavor might surprise you. This unusual pairing brings the unique taste of the iconic Dr Pepper soda into a mint form. It is expected to launch in Fall 2025 and could become a must-try for both Tic Tac and Dr Pepper fans.
3. Marshmallow Butterfinger
Butterfinger has been a peanut butter and chocolate favorite for years. Now, just in time for Halloween 2025, a new marshmallow-flavored Butterfinger will join the lineup. This new treat promises to keep the classic crunch and flavor but adds a soft, sweet marshmallow twist.
4. CRUNCH White Chocolate Bar
The CRUNCH bar, famous for its crispy rice and chocolate combo, is getting a seasonal makeover with a limited-edition white chocolate version. Available around Halloween 2025, this white chocolate CRUNCH bar will give fans a fresh way to enjoy the classic crunch and sweetness.
5. Kinder Schoko-Bons
Kinder Schoko-Bons are small, egg-shaped chocolates filled with creamy milk chocolate and crispy hazelnut pieces. While you might find them here and there in stores or online, Ferrero is planning a bigger push during the winter holidays and Easter. These bite-sized chocolates are perfect for gift-giving or snacking.
What This Means for Ferrero and Fans
Ferrero’s push to introduce these new products shows how the company is focusing on innovation while keeping their classic favorites alive. Nutella Peanut marks a huge step by expanding a brand that stayed nearly the same for 60 years. Plus, by producing these treats in the U.S., Ferrero is strengthening its ties with American consumers.
For fans, this means more options to enjoy from trusted brands. Whether you love Nutella’s creamy spread or crave the sweet crunch of a Butterfinger or Ferrero Rocher, there is something new and exciting coming soon.
Final Thoughts
The new Nutella Peanut flavor and other upcoming Ferrero treats are set to make 2025 and 2026 a delicious time for snack lovers. The mix of classic taste with fresh ideas promises to keep fans coming back for more. Keep an eye out for these new products in stores, and get ready to try some exciting new flavors that blend tradition with innovation.
Are you excited about Nutella’s peanut twist or any of the other upcoming treats? Which one will you try first? Let me know!
